The purpose of Amferno agent is based on resource integration, the use of agents in the local market resources and network resources, to achieve product sales. Dealers should regard investment promotion as a means and tool to enter the market. Through investment promotion, they can move and acquire consumers with products, attract agents with policies, and fundamentally occupy the market. Then, let's learn about the purpose and advantages of Amferno agency!

1. Can quickly recover funds

2. Quickly establish a marketing network to occupy the market

3. Train the training team, sum up experience, refine the market operation mode.

The current dilemma of Amferno agents

1. investment lack of overall planning.

2. advertising dependence is too strong or not put into advertising

3. investment mode is single.

4. investment without long-term planning.

5. lack of follow-up guidance.

Common ways of attracting investment for Amferno agents

1. through the media advertising investment.

2. visit investment through business personnel.

3. through the Merchants Association to attract investment.

4. through the exhibition investment.

Several stages of Amferno Agent Merchants Chamber of Commerce:

One. Merchants will be planning stage.

II. Merchants will operate the phase.

Three. The preparatory stage of the Chamber of Commerce.

Four. Merchants will operate the phase.

Five. Merchants will promote the phase.

Conditions for Dealers to Hold Merchants Conference

One. Under what circumstances should we attract investment?

Merchants built a model shop or agent shop model shop before. The reasons are as follows.

1. Understand the performance of the product in the market, check the feasibility of the promotion plan, and the problems that may arise in the promotion, and adjust and improve it in time.

2. On the other hand, build a model store and let the agency see it. If the model store succeeds, who will refuse the opportunity to make money?

3. Do model shop is the accumulation of dealer's own experience, guide the agent to successfully develop the market shortcut.

II. What does China Merchants mainly say

1. Principle: "Do not do to others what you would not have them do to you".

2. The focus is on how the product makes the dealer money (a detailed analysis of the product, consumers, and competitors).

Three. What should the Chamber of Commerce prepare?

1. Samples are generally shown.

2. Important is the plan in terms of market data analysis and marketing.

3. The contact number and address of the template market agency.

4. Charisma Merchants Agency Manual.

5. Distinctive, high-value training.

What investment methods are used by the 4.

1. Volcanic Burst: For well-funded dealers.

2. Start a prairie fire ceremony.

choice and evaluation of amferno agent:

Finding a good agent is the main job of the dealer. Because in the current state of market competition, people are the key to determining whether business and cooperation can last. Finding the right agent means finding a good "lover" and going the long way. If you can't find a good agency, it will not only waste market resources, but also seriously affect future management and market expansion. Distributors participating in the regional market will have many problems and puzzles in the choice of agency stores. For example, looking for a good, large-scale agency is often "shaving hot", the other party is either not interested, or the conditions are high, in terms of payment methods, advertising fees are expensive. Some agency stores have a high degree of brand recognition, but they lack experience in marketing management and market operation. It is very difficult to communicate in the process of cooperation, and they cannot implement the dealer operation strategy well; when some dealers choose agency stores, they have nothing to do with agency stores., Only care about whether the transaction method is cash.

(I) agency effective choice:

The regional manager or dealer manager organizes the business representative to conduct the regional basic market situation survey to confirm the development and trend of the sales channel. The contents of the survey are as follows

1. Basic information of the region: population, economic situation, consumption structure, purchasing power;

2. Market capacity: including actual and potential market demand

3. Consumer preferences: brand preferences, price preferences, purchase preferences, etc.

4. Competitor situation: competitor's strength, network system, business performance, etc.

5. Agents: the number of agents, strength, performance, business characteristics, business reputation, etc;

6. Retailer profile: distribution, scope and other profiles of retailers

After the investigation, the investigator will write the investigation report, analyze the results of the investigation report, determine the way to enter the market, and determine a certain number of agents according to the basic situation of the market to prepare for further investigation and screening.

On the basis of market research, the confirmed agents are further classified and investigated, and the agent application is filled out after the investigation, and the agents surveyed are comprehensively evaluated according to the results of the investigation. Report to the competent department for priority approval. After the agent is selected, the relevant information, including selected and unselected, shall be archived in the agent management department.

Negotiations for general agents are conducted by business managers or regional acting supervisors. Key agents are conducted by the marketing manager and the manager of the agent management department.

(II) agent shop scientific evaluation:

There are four main aspects to the evaluation of agents. Involving business circle conditions, store requirements, financial strength and personal qualities, as well as the following aspects.

Is the agent applicant suitable for the new job?

Can the agent applicant become good friends with dealers and on-site supporters?

What is the past experience of the agent applicant?

Does the agent applicant receive support from his family?

When managing their own networks, Amferno agents are often soft-hearted and face the embarrassment of closing down behind the front development base. Therefore, dealers have the major task of "building a brand, establishing a network and circulating" in the regional market. Therefore, how to effectively develop the regional market, build a good organizational platform and find the core weapon for network success needs to realize the historic leap from quantitative change to qualitative change.